Creative & Commercial. Music, Design and Marketing of Prosperity” will be held as part of the Radio Monte Carlo Winter Cup

Interesting Russian mediagroup
From March 2 to 5, at the Rosa Khutor ski resort, the Radio Monte Carlo Winter Cup will be held. On March 3, as part of this event, the Media Spa Conference Hall of the Rosa Springs Hotel, with the support of the Roscongress Foundation, will host the Russian Media Group Public Talk: “Creative & Business. Music, Design and Prosperity Marketing”.
In 2021, Russian Media Group introduced a new business event format to the business community, bringing together business, sports and music. The holding company organized the Radio Monte Carlo Golf Cup, creating a platform for cross-industry communication and discussion of the problems of different sectors of the economy by representatives of business, the music industry, the media and volunteers.
This time, the commercial event, the performance of Russian stars and the competition of professional athletes will take place at the Rosa Khutor ski resort.

The central event of the event will be the Public Talk “Creative & Business. Music, Design and Prosperity Marketing”: Representatives from the tourism, entertainment, finance and creative industries will discuss the portrait of the modern premium audience, their behavioral model and effective communication channels.
Attendees of the event will examine in detail the transformation of the concept of “prestige” and its impact on different industries. How is new demand affecting premium service in the resort industry? What is wellness design and how does it affect sales of premium products and services? How is the association with well-being established through graphic and sound design?
Moderator of the Public Talk “Russian Media Group”: “Creative & Business. Music, Design and Marketing of Prosperity” will be presented by Dmitry Mednikov, General Director of Russian Media Group.
— The current economic situation is a challenge that offers new development opportunities to market players, including its high-end segment. Under the influence of current economic conditions, the concepts of “prosperity” and “well-being” are changing, leading to a fundamentally new public demand. In modern realities, it is extremely important to understand how the portrait of the premium audience has changed over the past year and which communication channels are important to use to effectively interact with potential customers. We are glad that the Russian Media Group again raises topical issues, notes Dmitry Mednikov.
The discussion will be attended by Ekaterina Ivanova, Chief Creative Projects Officer at the Roscongress Foundation; Denis Zabolotny, general manager of the Abrau-Dyurso tourism center; Valery Fedorov, Director General of the All-Russian Center for Public Opinion Research; Khutor ” Dmitry Barashkov, President of the National League of Instructors Olga Darguzhas and Editor-in-Chief of Radio Monte Carlo Anastasia Eliseeva.

The Radio Monte Carlo Winter Cup program includes two-day alpine skiing and snowboarding competitions for the Radio Monte Carlo Cup, which can be attended by guests of the holding and business session participants, as well as professional athletes . Guests of the station also expect a bright musical program. During the Radio Monte Carlo Winter Cup, atmospheric après-ski will be accompanied by the incendiary music of DJ Groove and the best DJs, whose titles are broadcast on DFM radio. The hosts of competitions and après-ski are the radio hosts of the Russian Media Group stations loved by millions: Dmitry Olenin, Kostya Mikhailov, Diana Tereshkova and others.
Radio Monte Carlo Winter Cup sponsor Motorinvest LLC will showcase a new premium brand of high-tech Voyah electric vehicles at the event site. The brand is based on a trend towards the fusion of modern technologies and a conscious attitude towards the planet. Focused on customers with an entrepreneurial and innovative approach to life, the VOYAH brand offers the freedom to explore and discover new technologies, combined with an uncompromising level of security. The VOYAH brand aims to offer its demanding customers a conceptually new level of experience in the use of smart technologies on new types of energy and to bring an even more exclusive quality to their life for a modern lifestyle.