Pepsi has unveiled its new logo, the first update since 2008

Pepsi is updating its logo and visual identity for the first time since 2008, combining classic design elements of yesteryear with modern elements.The new design brings together the Pepsi brand and its iconic globe, once again placing the Pepsi brand on the globe of the world, reminiscent of logos from the 70s and 80s. The redesign updates the vintage look with clean lines and a modern custom font . image source: PepsiThe update also refreshes the brand’s color palette, which uses electric blue and black “to bring contrast, brightness and a modern look,” the company explained in a press release.”We have developed a new brand identity to connect future generations to our brand heritage, combining the differences of our history with contemporary elements to highlight our bold vision for the future,” said Mauro Porcini, Director of design at PepsiCo.The new logo is more digital and “brings movement and animation to the visual system, allowing Pepsi more flexibility to move between physical and digital spaces, from store shelves to the metaverse,” the company said.”This new visual system brings out the best in the Pepsi brand’s rich heritage while taking a big step toward setting it up for success in an increasingly digital world,” said Todd Kaplan, Chief Marketing Officer, Pepsi. Press release.The new look will launch in North America in fall 2023 to celebrate the brand’s 125th anniversary, and worldwide in 2024.