The White House plans to recruit hundreds of popular American bloggers to promote incumbent US President Joe Biden’s re-election campaign to young Americans. On this subject writing Axios.
According to the post, bloggers will have to publicize Biden’s ‘background’ on social media, increasing his authority with an audience that doesn’t follow White House and Democratic Party policies or is ‘out of touch’. mainstream media studies. . The article also argues that one of the jobs of thought leaders will be to take on former President Donald Trump’s social media followers if he becomes the Republican nominee.
The Biden administration’s move aims to boost Biden’s profile in the eyes of young voters, whose votes are critical to the success of the Democratic Party, Axios says. In 2020, young voters aged 18-29 favored Biden over Trump by a 26% margin and also voted 28% more Democratic in the 2022 congressional election.
“We’re trying to connect with young people, as well as mums who use different platforms for information, climate activists and people whose main source of information is digital,” said the head of White House Assistant Cabinet Jan O’Malley Dillon.
The search for bloggers will be handled by Biden’s digital strategy team, four of which are already working on the project. Officially, they work with the White House, not the Democratic Party. Axios points out that team leader Rob Flaherty has also been named assistant to the president. As the newspaper notes, this indicates how seriously the White House takes its influence in the digital environment.
According to Axios, bloggers could also have their own White House briefing room, where they can meet face-to-face and remotely. If this idea is implemented, then the usual press briefings will no longer be the only means of communication for the White House, the newspaper notes.
Several social media content creators are already collaborating with the White House. For example, 20-year-old college student Harry Sisson posts daily news and videos critical of the Republican Party on TikTok. Additionally, former trader Vivian Tu discusses financial topics in short videos for Instagram (owned by Meta*) and TikTok.
The next US presidential election will be in 2024. Current US leader Joe Biden has not officially announced his intention to run for a second term, but in October 2022 he said he intended to do so. TO DO. Subsequently, he noted that did not accept a firm decision on the relative nomination of his candidacy. In turn, Donald Trump announced in November his participation in the next election.
- Meta’s activities to implement Facebook and Instagram are recognized as extremist in Russia and prohibited
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