Researchers from Houston have found that unplanned expensive purchases reinforce the desire to escape from reality and improve mood.
We are talking about escaism, that is, the desire of a person to escape from reality. Some try to do this through lightning-fast and unjustified purchases that cost a lot of money. However, there is an explanation for everything.
For example, a jump in this phenomenon was seen during the coronavirus pandemic, when many were sitting at home and were too impulsive. After the introduction of some concessions, people began to buy the nearest tickets somewhere for a lot of money, which is a feature of escapism.
Buying perfume or, for example, sunglasses increases people’s self-esteem, scientists have found. Moreover, the higher the price tag, the higher the self-esteem subsequently. Writes about it Sandpiper with reference to the Journal of Hospitality & Tourism Research.
Such results affect both the consumers themselves and producers, who partly take advantage of escapism and increase profits.
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