The newest model in the EXEED lineup was designed by designer Steve Hume and won a gold medal at the International Design Award (IDA), becoming the first Chinese premium car to receive this honor since the award’s inception. EXEED RX uses the new concept “The Art of Technology”, which combines technological solutions with the expressiveness and emotionality of a designer’s handwriting. This concept is embodied in every detail of the car’s exterior, giving it a futuristic and artistic finish.
The front part is distinguished by a frameless diamond-shaped grille and X-shaped daytime running lights. Combined with LED light strips on both sides, they form the shape of the Greek letter “Σ”, which, according to some interpretations, personifies the spiritual element contained in the material. The combination of these details emphasizes the avant-garde style of the car and responds to global aesthetic trends among a young, intelligent and creative audience.
EXEEDRX
Photo source: EXEED press service
The EXEED RX profile was designed to convey a sense of beauty through consistent proportions and flowing lines. The fastback roof forms a graceful curve that gives an elegant appearance; and thanks to the proportions of the long wheelbase and the short design of the front and rear suspensions, dynamic acceleration was achieved. The hidden handles are delicately integrated into the body of the car, and the central lines, like a meteorite in the night sky, create a bizarre play of light and shadow on the side surface.
The RX is equipped with an intelligent lighting control system, which allows the headlights and taillights to create dynamic animations to the rhythm of music playing in the car. This visual effect is able to make the RX not only recognizable, but also more noticeable. Equipped with a 4-exhaust engine, it delivers impressive power, and thanks to a special spoiler design, it becomes more stable and comfortable at high speeds.
With fashion-forward design language and looks, EXEED RX demonstrates its artistic and fashion heritage. Particular attention has been paid to the comfort of the driver and passengers and the desire to offer the high level of quality expected by consumers around the world.
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