The first home goods store in Russia of the Turkish brand Karaca Home has opened in the AVIAPARK shopping center. The showroom is located on the H&M Home site, on the first floor of the shopping center in the red zone.
The brand’s range includes various products for creating home comfort: bed linen, rugs, dishes, aromatic candles, cutlery, decorative items, household appliances and much more. The range of the brand continues to expand.
“We have big development projects in Moscow and St. Petersburg. Now we have opened in Moscow, but they are already waiting for us for negotiations in St. Petersburg. Our next step is the opening of the MEGA Teply Stan mall, now we are in the renovation stage. We plan to open in two or three weeks. It is important for us to take into account the experience of our predecessors, which is why we choose locations sensitively and selectively. But at the same time, there are a lot of proposals to open our stores,” said Khanyafi Khasyanov, general director of Karacha Rus LLC.
The brand was established in Istanbul in 1973 and began as a small business specializing in porcelain tableware and decorative items. Since 1990, Karaca has extended its sales network to 1100 stores. Karaca continues to grow in the retail sector, opening stores in the most prestigious malls. In 2012, after carefully evaluating the needs of customers and the market of competitors, Karaca founded the brand “Karaca Home” to enter the category of home textiles.
To date, the company has an extensive network of 958 representative offices, and as of the end of June 2019, there are 53 overseas Karaca household goods outlets.
The brand’s Turkish representative, Kaan Ertek, said: “For now, the store will host the brand’s general collections, but in the future we plan to create a range of products specifically for the Russian market.”
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