According to a survey conducted by the Pew Research Center last March, 60% of Americans who used Twitter in the past twelve months said they had paused from the platform for a period of several weeks or more during that longer period. older than men. .
And on the likelihood of using the platform in a year, 40% of current and recent Twitter users said they are very likely to use the site in a year, while around 25% said stated that they exclude the use of the platform. in a year.
Current or recent Republican supporters were more likely to use Twitter than Democratic supporters.
Another survey by the Pew Research Center indicated that a minority of adult Twitter users in the United States continue to generate the bulk of the content, with 20% of American adults generating 98% of all tweets on the platform.
It was notable that retweets were more popular among Democrats and replies more popular among Republicans.
In this context, social media and digital transformation expert Paul Samaan said:
Polling results are negative for Twitter for several reasons, including Musk’s personality and decisions. Twitter is no longer alone in the arena, and there are several competitors. The appointment of Linda Iaccarino as CEO of Twitter is a very important step that will make a difference.
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