From June 6 to 7, the 3rd exhibition of the beauty industry “Made in Russia Beauty” was held at the GOLDEN PALACE in Moscow. For two days, expo zones with the latest developments in the beauty segment worked at the site, conferences, discussions and master classes were held.
Over the course of several years, “Made in Russia Beauty” has confirmed its status as an effective platform for cooperation, exchange of experience and the latest developments. This year, the exhibition-forum also delighted guests with a voluminous business program with thematic master classes and lively discussions with the participation of more than 200 speakers, including members of well-known companies, government officials, PhDs, teachers and marketers. The site was also visited by foreign delegates from Vietnam, the United Arab Emirates and India, with whom the participants could discuss cooperation.
In the expo zones, 50 participating companies — domestic brands — presented their developments. Among the high-tech equipment were presented: Capello lasers – a manufacturer of medical lasers for clinics and beauty salons, which also develops protocols for combining with injectable drugs, conducts business analyzes and teaches how to make money on laser medicine; AtisMed is a Russian manufacturer of cosmetology equipment, furniture and devices; Estetica JSC “PLLT” is an enterprise that is engaged in scientific developments in the field of laser medicine, light optics and is the manufacturer of the only domestic premium platform for a full optical cycle.
In the cosmetology zone, products of well-known companies were also presented – for example, Medical Collagene 3D, which develops cosmetic products on the recommendations and with the advice of scientists from the Department of Collagen Preparations and Products of the Research Center of the First Moscow State Medical University named after I.M. Sechenov, as well as for a long time the brand of innovative neurocosmetics based on peptides and amino acids Nanoasia, which is loved by many, has presented patented methods for care and rejuvenation without injections. The First Living Collagen COLLA GEN group of companies traditionally presented a wide range of products at the exhibition, consisting of food products, functional drinks, professional and home cosmetics for the face, body and hair, make-up and oral hygiene products. The company’s production is located in Moscow and complies with international ISO and HACCP standards, and raw materials come from trusted Russian manufacturers. Massage specialists were able to get acquainted with the author’s courses of Olga Buganova, who also presented Do massage active massage cosmetics – they are universal and suitable for both professional and home use. For men, there were also domestic products, they were presented by Men’s Priority, a Russian manufacturer of unique cosmetics for men for personal care.
Hairdressers have appreciated the novelties of a young and fast-growing manufacturer of professional hair cosmetics PRODIVA, following the Organic philosophy. The founder of the KRAFTOV brand from the city of Ryazan, Oleg Volodin, presented bioactive craft cosmetics for intensive hair and scalp care to stylists. The Arli’S Story booth featured a professional hair dye created by hairdressers for hairdressers.
Make-up artists were able to get acquainted with Russian brands of decorative cosmetics at the stands of well-known brands. For example, products of the ART-VISAGE brand were presented, whose cosmetics combine modern classics, innovations and care. Also, guests could get acquainted with the products of Russian Beauty Guru, the first Russian beauty incubator of Russian fashionable decorative cosmetics. It was founded by international beauty expert Natalia Rakoch, and each product of the collection is created in creative collaboration with well-known Russian make-up stylists, taking into account their experience, talent, advice and recommendations.
Vladislava Kochelaeva, the only professional perfumer who creates the author’s industrial batches of perfumes and fragrances, presented the fragrances of the Vladislava Parfum perfume house, which reveal the true Beauty of the Soul.
The general sponsor of the event was the Russian Cosmetics LLC, which presented at the event a professional line for hairdressers IP professional, which completely covers the needs of import substitution. The idea of the IP brand was to create a Russian product of a fundamentally new quality. To make a small but maximally effective range of products that really solves the problems of hairdressers and gives a stable desired result. When developing the product, the company set itself the task of creating a completely new paint that would be easy to use, save stylists time and improve hair quality. IMPRESSION PROFESSIONAL has a different approach to the range – the priority is quality, not quantity.
Every year, the organizers of the site invite star experts and industry leaders who share their experience and accumulated knowledge. This time the program included master classes in Russian Hair Sprint hairdressing, Public Talk on cosmetology, medical marketing, the Beauty Salon in New Realities conference, and the panel discussion Brand and Retail Relations. Growth Points. The main strategic sessions of the forum were a plenary session on the topic “The contribution of entrepreneurs in the beauty industry to the country’s economy and the vector of development of the industry” and a round table on the topic “Export of products and services.” The panel discussion “Integrative Medicine”, organized by the MedEstet clinic, aroused great interest among the visitors.
The event was attended by: Daria Shevyakina, Deputy Director of the Department of Chemical-Technological Complex and Bioengineering Technologies of the Ministry of Industry and Trade of Russia; Evgeny Pakhomov, Deputy Director of the Department of International Cooperation and Licensing in the Field of Foreign Trade of the Ministry of Industry and Trade of the Russian Federation; Grigory Ladyshev, head of the REC office in the Moscow region; Andrey Vetluzhskikh, Deputy Chairman of the Expert Council for the Development of Foreign Trade Activities of the Committee on Economics of the State Duma of the Russian Federation, Vice President of the National Association of Digital Economy, member of the Public Council of the Federal Customs Service; Rimma Vagapova, Chairman of the organizing committee “Made in Russia beauty”, President of the NGO Russian Industry Union of Manufacturers and Entrepreneurs (ROSPP) “Beauty and Health of the Nation”; Egor Ivankov, President of the SALUS Group of Companies, Chairman of the Commission for the Development of Creative Industries in the Council for Financial, Industrial and Investment Policy of the Chamber of Commerce and Industry of the Russian Federation; Lyudmila Kozlova, Vice President of the Chamber of Commerce and Industry of the Moscow Region or Project Manager of the Investment Promotion Agency of the Moscow Region; Lana Handabak, PR Director and Head of VIP Sales Support at First Living Collagen, Vice President of ROSPP “Beauty and Health of the Nation”; Artem Kruglov, Vice-President of SPIC; Kira Sorokina, CEO of NanoAsia brand; Ilana, founder of the iIlana beauty brand, actress, participant in the television comedy show “Ural dumplings”; Ms. Le Thi Khanh Van, Vice President of the Association of Women Intellectuals of Vietnam (VAFIW) and many others.
The event was also attended by celebrity guests: Irina Pudova, Elena Borshcheva, Anna Kalashnikova, Ekaterina Directorenko, Evgenia Akhremenko, theater and film actress, Vlad Zotov, Roma Ricci, Nastya Yermak and others.
Forum partners were Flario Group, Image Inventor, LevshAssistent, EMI, Power of Ancestors,
MUSIC BOX became the general information media partner of the project
In November 2023, the II beauty and health award “Made in Russia” will be held
Official site https://madeinrussianbeauty.ru/
Photos from the beauty forum in good quality are available at the link:
The information partner of the forum and online awards is Pronline.ru PR agency.
Based on materials Pronline.ru
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