New Delhi, India (TEH) – In a bold move to reshape the social media landscape, Elon Musk has drastically altered the familiar identity of Twitter. The billionaire tech mogul has rebranded the platform as ‘X’, replacing the iconic blue bird logo and modifying the URL to x.com, thereby rendering the name ‘Twitter’ obsolete.
Twitter’s CEO, Linda Yaccarino, officially announced this unprecedented change, confirming Musk’s revolutionary modifications. Musk had previously hinted at creating a novel user experience through substantial transformations on Twitter. This is the most significant step he has taken thus far, steering clear from the existing Twitter identity.
This sweeping rebranding has elicited a spectrum of responses from the public, ranging from enthusiastic approval to skeptical criticism. Musk had promised that the changes would roll out gradually across all markets, a process that has already begun. While the name and profile picture associated with Twitter’s official account have been altered, the handle remains @twitter. Moreover, users attempting to visit x.com are now redirected to the freshly rebranded platform.
The advent of ‘X’ comes on the heels of Mark Zuckerberg’s Meta launching the Threads by Instagram app, a product bearing striking resemblance to the former Twitter. Introduced as a potential alternative to Twitter, Threads has quickly gained popularity, amassing more than 10 million users in a short time span. Musk, evidently not pleased with Threads’ launch, is attempting to deliver on his promise of an improved social media application with this new change.
Since acquiring Twitter last year, Musk has introduced a slew of changes, including the introduction of a monthly subscription for the coveted blue tick verification. He has even altered Twitter’s logo to reflect the Shiba Inu dog meme, a symbol linked to the DogeCoin crypto token, in an apparently playful gesture.
As the dust settles on this remarkable rebranding, questions abound over whether ‘X’ can forge a new path and establish its own unique identity in the fiercely competitive world of social media.
