RIIZE have been named as the newest house ambassadors for Louis Vuitton.
The K-pop boyband – which is made up of members Shotaro, Eunseok, Sungchan, Wonbin, Sohee and Anton – have been appointed by the luxury French fashion house in an Instagram post that featured images of the group in outfits featuring the famous Louis Vuitton monogram.
A caption for the joint post read: “Embodying the audacious spirit of the Maison, House Ambassadors RIIZE lend their bold attitude to the graphic pieces of Louis Vuitton menswear.”
The fashion house explained that the “group has garnered significant attention for its trendsetting and confident fashion style”.
Louis Vuitton told Women’s Wear Daily: “Their comfortable and liberating fashion choices have already piqued interest in the fashion world, and they are eagerly anticipating future collaborations and adventures with Louis Vuitton.”
RIIZE are the latest South Korean stars to join the house and follow in the footsteps of K-pop icons BTS, who were collectively signed to Louis Vuitton in April 2021 and appeared in the brand’s runway show in July of the same year.
The fashion firm has strengthened its ties in South Korea with a monumental show in Seoul earlier this year, turning the landmark Jamsugyo Bridge.
RIIZE are just three songs into their career but have quickly gained popularity, with their debut single ‘Get a Guitar’ selling over one million copies in its first week.
They debuted as a seven-piece in September although the member Seunghan announced an indefinite hiatus last month after his private social media posts were shared.
