Selena Gomez wanted Rare Beauty to offer a “well-rounded experience” with the move into body care.
The 31-year-old star’s cosmetics company is launching the Find Comfort Body Collection on December 19 and she was keen to offer a range of products with the new venture.
Selena told ELLE.com: “Deciding to move into body care with the Find Comfort Body Collection was a thoughtful choice for us and something I knew I wanted to do from the start but only when the timing was right. We wanted to offer a well-rounded experience, so we started with four key products: hand cream, body lotion, body and hair mist, and an aromatherapy pen. Each product took a different amount of time to develop, making sure they truly represented our brand and delivered a sensory experience in line with the collection’s theme.
“For us, self-comfort aligns with self-acceptance and feeling good in your own skin without the need for perfect routines. It’s those small moments of comfort that matter and can be different for everyone.”
Selena – whose new line includes The Body and Hair Mist, The Hydrating Body Lotion, The Hydrating Hand Cream and The Aromatherapy Pen – explained that she is “still learning” how to be a beauty mogul.
The ‘Only Murders in the Building’ star said: “The last three years with Rare Beauty have been amazing, and it’s changed how I see myself as a businesswoman. Don’t get me wrong, I’m still learning and will continue to learn, but I’ve gained more confidence in making business decisions, leading a team, and tackling challenges.”
