A large number of tourists visit the zoo during holidays. Who is currently the most popular Internet celebrity among animals in China? Panda of course. Because he is not only very cute, but can also bring considerable financial benefits. When you enter the Panda Breeding Base in Changtu City, Sichuan Province, China, colorful panda-related items can be found. Changtu’s various cultural and creative stores sell everything from panda headbands and dolls to school bags and decorative rings. And there is a crowd of people for shopping. Apart from these the merchants have also developed creative products to offer beautiful picture of panda for tea drinks, pastries and other food items.
As the “panda craze” continues, local air tickets and homestays are also becoming popular. Changtu City is also building a complete industry chain system for Panda IP. From the point of view of the whole Sichuan Province, the future will focus on the unique resources of Sichuan Panda Breeding Research Base and Panda National Park, dig deeper into the cultural meaning of panda, promote related employment. Along with this, it will increase the income of common people and strengthen the sustainable development of cultural and tourism industry.
(Credits- China Media Group, Beijing)
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