From May 13 to 14, the Moscow Half Marathon will be held with the support of the automotive brand CHERY. The company will present a novelty to the general public for the first time – a seven-seater hybrid crossover TIGGO 8 PRO e +, and will also offer a charity initiative.
For CHERY, the partnership with the Moscow Half Marathon is a systematic approach towards achieving strategic ESG objectives. The company follows the environmental agenda, keenly aware of the need to transform the global automotive market and shift from gasoline engines to vehicles powered by alternative energy sources in order to reduce carbon dioxide emissions and prevent irreversible effects of climate change on the planet. CHERY is on a mission to accelerate market change in Russia that cannot be accomplished without revolutionary steps. The first is intended to be the TIGGO 8 PRO e+ hybrid crossover, whose official sales launch will be announced in the coming days.
Photo source: Chery press service
CHERY focuses not only on protecting and improving the environment, but also on charitable assistance to socially vulnerable groups of the population. Participants in the May 13-14 run at the Moscow Half Marathon will not only test their strength over different distances, but also contribute to a charity fund to help orphans. Each kilometer covered by each participant in the race will be digitized and converted into rubles. The amount thus obtained will be donated by CHERY to the charitable foundation Arithmetika Dobra.
CHERY also prepared gifts for race participants to promote healthy living and good deeds and deeds. To join this project, the participant in the race must take an original photo in the CHERY brand area, post it on any social network with the hashtag #kilometersofgood and choose one of the gifts: a buff, a vaporizer sports bag, a fanny pack with a flask, a wrist phone case, a cooling towel, etc.
CHERY brand flagships, TIGGO 8 PRO MAX all-wheel-drive crossovers, will act as the pilot car and safety cars at the Moscow Half Marathon.
Read the Latest Sports News Today on The Eastern Herald.
