“Welcoming my new baby to the fam .” With that one line, BLACKPINK’s Lisa set social media ablaze, unveiling her latest addition: a silver Ferrari Purosangue SUV, reportedly worth over $400,000. The post wasn’t just about the car—it was a curated visual of global fame, luxury power, and brand precision.
The Ferrari Purosangue, known for being the Italian marque’s first four-door, four-seater SUV, stood majestically next to Lisa’s other beast: a Mansory-tuned Ferrari 812 GTS Stallone. That V12 hypercar, pushing 830 horsepower, accelerates from 0 to 100 km/h in just 2.8 seconds, and is estimated to cost well above $650,000 depending on customization.
According to reports, including one by VnExpress, Lisa is now one of the very few Asian celebrities to own both these luxury machines—making her garage arguably as iconic as her stage presence. The reveal, carefully orchestrated on Instagram with soft lighting and subtle cues, sent fans and luxury watchers into a frenzy.
Lisa’s affinity for ultra-luxe vehicles is no secret. Her growing fleet has included McLarens, Lamborghinis, Rolls-Royce models, and a Mercedes G63 customized by Mansory. But the Ferrari Purosangue, with its SUV frame and purebred racing soul, marks a new evolution in her public persona: part pop royalty, part supercar connoisseur.
Beyond cars, Lisa is building an empire rooted in fashion, real estate, and digital influence. As a brand ambassador for Celine and Bulgari, and a frequent front-row face at Paris Fashion Week, she straddles the worlds of K-pop and high fashion with seamless flair. Her real estate holdings reportedly include penthouses in Seoul and Bangkok, and she’s been linked to ventures in NFTs and exclusive clubs.
This latest Ferrari reveal isn’t just about wealth—it’s about signaling a shift. Lisa is crafting a luxury mythology, where each post, each purchase, is a chapter in her brand story. In a media landscape driven by algorithm and aesthetic, she’s both the influencer and the architect of desire.
With two of Maranello’s finest parked in her driveway, Lisa isn’t just “made of money,” as her song suggests. She’s made of vision, velocity, and velvet-gloved dominance.
