The other day, the head of HYBE talked about the music industry. Bang Si-hyuk gave more interviews to Billboard. Of course, not without mentioning the BTS group.
No one will deny that BTS took the hit and took the K-pop industry to the next level. They began to be accepted not only in Korea, but all over the world. However, BTS’s popularity has been dropping lately. Bang Si Hyuk thinks it’s because the idols are on hiatus. Because at the moment, BTS is not active. Each idol pursues a solo career and some have already entered service.
According to Bang Shi Hyuk, BTS has a bigger reach in the global market than K-Pop in general. Now the whole team is studying the phenomenon of BTS. But it is already clear that it is impossible to repeat their success. It will not work to create a second BTS. However, K-pop idols will be able to conquer popular peaks on their own. For example, Jimin recently took the No. 1 spot on the Billboard Hot 100. According to Bang Shi Hyuk, this will happen again in the near future, but with a different artist.
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