And tech website “The Verge” said watching “YouTube” via home TV will become more frustrating if the subscriber doesn’t pay to avoid ads.
The 30-second ads will be placed on the most popular content on YouTube related to the TV.
And the video site said audiences would watch one commercial for 30 seconds, instead of two consecutive commercials of 15 seconds each.
Advertisers will be able to access the 30-second ad service through the YouTube Select platform, which targets more than 5% of total popular content on the site.
According to the site, 70% of views of this content come from connecting YouTube to the TV.
YouTube CEO Neil Mohan said more and more viewers are turning to YouTube on the big screen (television).
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