According to a report in the journal Appetite, scientists at the University of Aarhus in Denmark found that viewing images of the same food multiple times can cause a feeling of fullness.
The researchers set out to test the theory that cognitive perceptions can influence appetite, including food advertisements that can lead to a desire to eat. However, as scientists reported, there is an opposite effect.
The results of the study revealed that participants in the second group, who were shown the image of orange M&Ms 30 times, chose smaller servings of sweets compared to volunteers in the first group.
The scientists repeated the experiment, this time using different colors of M&Ms, but the results were the same. News Week .
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