Foreign consumer brands that ceased operations in Russia after the start of the special operation could lose up to $2 billion in total. This is reported by Kommersant with reference to consultants.
It should be noted that the reduction of activities in the Russian Federation did not affect the global network activity much. Sales in Russia accounted for no more than five percent of total turnover.
“The reason for the departure of almost half of the brands is the existing restrictions on foreign trade operations of the Russian Federation with a number of countries, fluctuations in the exchange rate, logistical failures, difficulties in transactions” , says the publication.
Recall that after the start of the special operation, some foreign brands left Russia. Other companies have taken their place. In addition, many goods are imported into the Russian Federation through parallel imports.
Recently, it became known that Turkey has started blocking the customs clearance of cargo transit to Russia. Difficulties arise when transporting goods from countries that have imposed sanctions on our country.
Earlier, Vladimir Putin said the sanctions had become a powerful incentive to strengthen Russia’s sovereignty. According to him, the difficulties that the Russian Federation sought to create have been overcome.
Kommersant: Consumer retail brands that left Russia lost about $2 billion
