Delhi-based D2C brand built on made-to-order fit, protection, and design now serves 60,000+ customers across India
New Delhi, India — Partspick, a New Delhi-based D2C brand specializing in premium iPhone cases, today announced it has crossed 1,00,000+ cases sold, with a growing base of 60,000+ customers across India and delivery reach spanning 26000+ pincodes nationwide. The milestone marks a significant point of growth for the founder-led brand, which has built its identity around a simple premise: a phone case shouldn’t force a trade-off between protection and design.
Founded by Palash Pal and Ayush Chaudhary, Partspick entered a crowded phone-accessories market with a specific gap in mind. Most cases available to Indian consumers fall into one of two categories — inexpensive but flimsy, generic covers, or premium imported cases priced well beyond what most buyers are willing to spend on an accessory. Partspick was built to close that gap: cases that are made-to-order for each exact iPhone model, ensuring precise camera and port alignment, at price points between roughly
₹599 and ₹1,199.
The made-to-order model has become central to the brand’s customer trust. Rather than manufacturing generic cases sized to fit a broad range of devices — a common industry shortcut that leads to loose fits, misaligned camera cutouts, and blocked sensors — Partspick produces each case specific to the buyer’s exact iPhone model, from iPhone 7 through the latest iPhone 17 series.
Growth in Numbers
- 1,00,000+ cases sold since launch
- 60,000+ customers served across India
- 26000+ pincodes reached through nationwide delivery
- Dispatch within 24 Hours of order confirmation, delivery within 2–5 days
A Catalog Built Around Fit, Protection, and Personality
Partspick’s catalog spans several distinct product lines, each targeting a different buyer need — from everyday drop protection to gifting to self-expression:
- Shockproof Armored Case — Reinforced corner bumpers engineered for impact absorption, positioned as an affordable alternative to costly screen repairs for frequent droppers.
- Sports Design Luxury Matte Case with Leather Grip — A matte, anti-slip finish paired with a leather-textured grip panel; the brand’s top-rated case by customer reviews.
- Leather Finish Case (Single & 3-Pack) — PU leather-finish exterior with anti-fingerprint coating; the 3-pack bundle has become a popular gifting product, letting buyers rotate between three colors.
- 3D Fluorescent Colour-Changing Case — A novelty design with a glow/color-shift print effect, growing quickly among younger buyers looking for a case with personality.
- iPhone Premium Converter Case — Gives older iPhone models the visual profile of the latest iPhone 17 Pro Max, letting customers refresh their phone’s look without upgrading the device.
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