British experts chose The Shard, one of the most famous Qatari investments in London, to be among the greatest British commercial icons in 2023. List of the greatest British brands, and the choice came due to the active participation of the tower in most of the humanitarian events witnessed by the British since its inauguration until now, in addition to the distinctive services that the tower provides to all visitors to the tower.
The best destination. Commenting on choosing the tower among the greatest commercial icons in London in 2023, the General Manager of The Shard, Derek Rosenrode, mentioned that the Shard has contributed to many national events in London over the past years, making it a basic icon that shows the actual value. In his statement to reporters, Derek Rosnoord indicated that all those in charge of the tower will continue to work hard to make the tower the most important commercial icon and the best destination in London, in order to serve the community with its impact and participate actively in most of the human experiences that it passes through. The British, adding that the “Shard” tower seeks to present everything unique and distinct to all visitors from all over the world, and he made it clear in his statements that the “Shard” tower dealt in a distinctive way during -pandemic period, to re-attract visitors to it again, by providing views Unparalleled in London.
Commercial entities The “Shard” tower includes 7 of the most famous international restaurants and cafes, in addition to the presence of one of the most famous international hotels, which is the “Shangri La” hotel. Its medical services are distinctive, in addition to the presence of financial, economic, commercial and media entities in the tower, which are among the most famous British and international entities, and “The View” is the panorama that overlooks the British capital from all four sides, and is located on the 72nd floor of the tower, one of the most important distinctive signs The tower is frequented by thousands of visitors to see London from this lofty height, and a statue of the most famous international artist, “Jaume Plensa”, takes an important place in front of the tower expressing communication between humans and bears the name “We”, which is designed of metal and includes letters for all languages of the world, including the language Arabia, and the tower is illuminated at night by 575 lamps installed on the last 20 floors of the tower at a height of 1016 feet.
Humanitarian events The management of the tower has participated throughout the previous years and until now in many humanitarian events that have passed through the British, and among these events is the celebration of the tower in the New Year by broadcasting the local BBC TV, New Year’s shows from there in 2021, in addition to presenting many Services to families to participate in the celebration of the New Year, and in June of 2022, the “Shard” tower celebrated the Platinum Jubilee of the former British Queen, Queen Elizabeth II, “by providing distinguished services and lighting the tower with lamps bearing the royal blue color, in addition to broadcasting British traditional music in the sides of the tower.” In addition to providing restaurants and cafes with a variety of services, including exclusive dishes, on this important occasion, which made the tower come alive, participating the British in most of their important life events. For its part, the Shangri-La Hotel in the tower provided awareness services in partnership with Guy’s Cancer Charity through lighting. The tower is painted pink as a sign of solidarity with patients with malignant tumors, in addition to serving pink tea in the afternoon in solidarity with the families of patients with malignant diseases. Then, part of the hotel’s financial revenues were transferred to this institution to contribute to the treatment of patients with this disease.
The Shard in numbers The Shard tower is 310 meters high and is the highest peak in Europe so far. It consists of 72 floors and includes a number of residential units, commercial entities, universities, health and banking institutions, and there are 44 elevators designed to move at a tremendous speed to reach the upper floors according to designs Modern engineering and mechanical, and the management of the tower made offers to hold parties and meetings for all visitors to the exhibition, in addition to the panorama “The View From The Shard” to see the most important tourist attractions in London, which was launched in the Shard Tower in 2014, and the introduction site was topped in the list of the most important tourist attractions that It is visited by tourists coming to London every year, and Qatar owns approximately 95% of the value of the “Shard” tower project, in addition to owning the British “Sellar” engineering institution about 5% of the value of the tower, and the tower was designed by the international architect “Renzo” Piano »The tower consists of 11 thousand panels of glass in an area of glass façade of 56 thousand square meters, or about 8 football fields, and the total area of the tower reaches 27 acres, and the Shard Tower is the tallest tower in the United Kingdom, and it is also the fourth tallest tower in or Ruba ranks 105th in the world. The tower was officially opened in 2013 in the presence of Prince Andrew and a group of Qatari and British officials.
