motor controlled "Google" It contains almost 90% of the world’s Internet searches in addition to the Microsoft engine "ping" (Bing) with an estimated 5.5% market share, and the remaining percentage for other engines that you may not know but protect your privacy, according to experts and technology specialists.
German expert Jörg Geiger explained from the magazine "Graying" The German specialist, that the search engines Google and Bing collect and exploit user data, especially in the advertising market, while Wolfgang Steller says, from the technology portal "Technology Review" that it "Search results for the same term can completely differ depending on the user, as the search algorithms in Google and Bing follow the user’s Internet browsing behavior when showing search results."According to Al Jazeera Net.
Basically, all search engines work in a similar way "crawler" Crawler combs the web, analyzes and indexes the content of its sites, after which these companies can access the search index when a query is made and display lists of appropriate results.
It shows that Google’s ranking depends primarily on the number of times a website is linked by other users, as well as other factors such as keywords, location, or relevancy.
Google’s large user base and impact on the network is part of the secret of its success, because the more users click on a particular site to view a topic, the more relevant it will be to the search results.
Other drive more special
There are alternative search engines to Google, where one appeared "start page" (Startpage) very convincingly in a competitor comparison test conducted by the magazine "Graying" German.
German expert Geiger says that the Start Bug engine "It is based on a basic trick, as it uses the Google search engine to search with anonymity, and then the search results are very good with the advantage that the user is unknown".
It also showed two search engines "Duck Duck Go" (Duckduckgo) f"Q and you" Qwant also scores similarly well in the test, and the big advantage of alternative search engines is that they don’t track user behavior while browsing the Internet. Meta search engines
Other alternatives are meta search engines, which collect and republish results from various search companies "metagear" Metager is one of the most popular meta search engines.
German expert Geiger confirmed that this engine guarantees privacy and data protection, but it relies on old search engines such as "bing" And"Yandex" (Yandex) and"Hey ho" (Yahoo), drive is considered "itlus. something" Etools.ch is another meta search engine and has a lot of resources.
Geiger explained that the most technically savvy user can use the search engine "Circus. Info" (Searx.info), which is a descriptive search engine, through which the user can specify the search engines that he wants to use as sources.
Stiller added that the spread of the Google search engine is due to its ease of use, as it is the default search engine in many web browsers, and the user usually does not want to select another search engine.
And the user can turn off the data collection process in the search engine settings in the Google account, as Andre Hazel of the magazine explains "Computer Build" It can disable functionality "Monitor web and app activities"Hence, certain activities such as storing your searches and location history in your Google account are prevented at all.
It is better not to log in to the Google account on laptops or desktop computers, and the user must check whether he has been logged in to the Google account before searching, and must log out if necessary.
artificial intelligence
New technologies are changing user behavior while surfing the Internet, as there is now widespread talk about artificial intelligence technologies, especially language models in chatbots such as "gpt chat" (ChatGPT). Not only did Microsoft integrate the AI ​​search function into the Bing search engine, but Inc "Nieva" Neeva, an American startup, has developed a search engine based on a chatbot "gpt chat".
Company search engine "Nieva" It searches websites via voice commands, and then generates short or long text documents for the user. The importance of the search engine appears, for example, when wanting to get reviews for books or movies, as artificial intelligence reads dozens of reviews and generates a summary of the book or movie evaluation.
The American company does not depend on tracking user data or ads in the search engine, but requires a subscription fee of less than $ 5 per month for using its services.
Geiger believes that chatbots are a breath of fresh air in the search engine market, but this new technology has not yet reached maturity, as the user must always weigh sources and verify information.
Read the Latest World News Today on The Eastern Herald.
