BOSTON — Primark is telling American parents to take a $9 Dalmatian coin purse away from their children, six weeks after Britain recalled a purse carrying the same model number.
The U.S. Consumer Product Safety Commission posted the recall on Thursday as number 27-028. It covers about 2,100 black faux-leather purses with a Dalmatian puppy on the front, Model No. 2595301, sold from March through June 2026 at Primark stores in the Northeast and in Florida, Maryland and Illinois. The notice says the purses contain “higher phthalate concentration levels.” The notice lists no reported incidents.
The British notice, published on September 4, is the harder fact for Primark. It lists a Primark Disney 101 Dalmatians Zip Purse under the same number, 2595301, with the same March-to-June sales window, and says the product “presents a serious chemical risk because it contains phthalates above permitted levels.” Neither government names the phthalate or gives a measured concentration, so a parent cannot tell from either page how far over the line the purse was.
The CPSC said phthalates can harm young children who are exposed to enough of them, including by ingestion, and that some are linked to developmental and hormone-system effects. Customers should stop using the purses, keep them away from children and return them to a Primark store for a full refund in the original form of payment. Britain’s government gave owners the same instruction. Primark is taking U.S. calls at 617-946-3236, 8 a.m. to 5 p.m. Eastern, Monday through Friday.
It is not the first time a small Primark accessory has landed in a phthalate notice. The CPSC recalled about 2,600 Primark DTR Stitch scented highlighters in July 2025, citing a violation of the federal phthalates ban, and those were sold in the same states. On June 30, the UK government published a recall of a Primark colour block purse for “excessive concentrations of phthalates,” naming dibutyl phthalate and bis(2-ethylhexyl) phthalate, along with short chain chlorinated paraffins.
Neither notice says which phthalate was found in the Dalmatian purse, at what level, or who tested it. The CPSC page also does not say why the American recall trailed the British one by six weeks, or how many of the roughly 2,100 purses are still with the families who bought them.
