Reliance Industries on Monday said that the first weekend of the Indian Premier League (IPL) saw a record 1.47 billion minutes of viewing on its Jio Cinema application. Also said that 5 crore people have also downloaded the application.Viacom18 of Mukesh Ambani’s Reliance-owned media unit Network 18 said that this time in the first weekend itself, the number of viewers watching IPL on digital platforms has exceeded the total number of last season. Viacom18 has acquired the digital rights for the years 2023-2027 for Rs 237.58 billion. Earlier it was with Disney.On the other hand, Disney-owned Star India, which is the official broadcaster of the IPL, said Friday’s opening match between defending champions Gujarat Titans and Chennai Super Kings was watched by 8.7 billion minutes on television. Viacom Said that at one point during the match, 1.6 crore people were present on Jio Cinema.Viacom18 Sports CEO Anil Jayaraj said in a statement, “People are increasingly turning to digital and Jio Cinema’s performance this week is a testimony to that.”While the Disney star said in his statement that enjoying uninterrupted cricket on television is still the favorite place for people.
