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China’s development witnessed a change in the concept of consumption

From April 10 to 15, the 2023 3rd China International Consumer Products Expo with the theme “Share open opportunities, create better life together” is being held in Haizhou, capital of South China’s Hainan province. Exhibitors from 65 countries and regions are participating with a variety of items such as beauty, fashion watches, food, wine, jewelry, diamonds, etc. The current expo will help establish Hainan province as a leading destination for global consumer fashion exhibitions. In fact, the Consumer Products Expo not only provides display and business opportunities for consumer products from various countries to enter the Chinese market, but also provides business opportunities for all China’s products to be sold around the world.

Speaking of Chinese people’s consumption, from food and clothing to meet the needs of life, to achieve quality of life, and then to rational and healthy consumption, Chinese people’s consumption concept has been changing continuously in the past. The recent few decades have also witnessed China’s growth and transformation. Since the implementation of China’s reform and opening-up policy in 1978, in the past more than 40 years, China’s consumer market has undergone tremendous changes under the influence of institutional changes, economic changes, technological changes, concept changes and other factors. has come. The focus of Chinese people’s consumption has evolved from food and clothing in the 1980s, to housing and transportation in the 1990s, and to communication and health protection in the 21st century. With the development of society and the improvement of people’s economic level, Chinese people’s consumption concept has shifted from the pursuit of quantity to the pursuit of quality. People are demanding better consumption experience and higher quality of life.

From green food to medical care, from sports and fitness to leisure travel, in recent years, China’s consumption structure has continued to upgrade, and new consumption hotspots are constantly emerging. Health and a healthy lifestyle are becoming more and more popular. Active health consumption is becoming a new growth point for residents to consume. In fact, “healthy consumption” has become one of the manifestations of prosperous life. When life reaches a certain stage, health needs come to the fore after eating and drinking. According to the search platform’s big data, in the year 2022, the demand for anti-disease in China will increase by 35 percent from the year 2021. The market related to nutritional consumption, food for special medical treatment, medical devices and consumer medical care is showing a steady upward trend.

At the same time, with the diversification of consumption and the continuous improvement of consumption concepts, the topic of “consumer rights” has gradually become a hot topic in society. China’s consumer market is also developing in a more standardized and healthy direction. In recent years, the demand for products in the fields of smartphones, tourism, sports, fitness, leisure, entertainment and health care has been growing rapidly. Consumer Products Expo in Hainan, Service Trade Expo in Beijing, China International Import Expo in Shanghai, China Import and Export Expo in Guangzhou, Health Expo in Wuhan, etc. Various kinds of expos are being held one after the other all over China, with the aim of stimulating consumption and boosting the economy. At the same time, these international exhibitions have also become a bridge for various countries in the world to strengthen mutual communication, exchange and cooperation.

According to statistics, in 2022, China’s total retail sales of consumer goods will reach 4.4 trillion yuan, and the import volume of consumer goods will reach 1.9 trillion yuan. China has the advantages of huge market and domestic demand potential. Today, whether it is “buying products from all over the world”, or “selling Chinese products to the world”, China’s large consumer market and its continued vibrancy will not only benefit all countries, but also provide a ray of sunshine to the world economy in recession. Kiran will also bring.

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