The English club, whose brand value rose 13% to $1.51 billion, achieved a historic feat by overtaking Real Madrid, whose brand value fell 4% to $1.46 billion , to become the club with the most valuable brand in the football club world. .
Manchester City’s brand value has increased by 34% since the COVID-19 pandemic and is now at an all-time high.
Manchester City also achieved the highest earnings of this year’s season, which is the main driver of their rise to the top.
Hugo Hensley, Head of Sporting Services at Brand Finance, said: “Manchester City FC have achieved the extraordinary feat of overtaking Real Madrid to become the champions of the football club brand. For five years the club has exercised its dominance over English football, winning four Premier League titles. The English Premier League over the past five seasons. Looking at this year’s brand rankings, the ranking highlights Manchester City’s performance off the pitch , in terms of building a strong brand and attracting fans and sponsors, which sets the stage for what the Champions League final against Inter Milan in June will look like.”
english clubs
Manchester United, whose brand value rose 9% to $1.4 billion, overtook historic rivals Liverpool by one place. Liverpool’s brand value rose 7% to $1.4 billion dollars, placing the two clubs fourth and fifth respectively.
Both clubs have recorded positive brand value trajectories since 2022, finally surpassing pre-pandemic values ​​After two seasons hit by COVID-19, the 2022-23 season has seen the continued return of live games and fans in stadiums, which boosted ticket sales and revenue.
London soccer clubs held steady in the top 10. Arsenal saw the biggest increase in brand value, up 14%, to $906.28 million, pushing the club up two places from compared to 2022, and now ranks eighth.
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