May 10 this year is China’s 7th “China Brand Day”. From May 7 to 9, the 7th China Brand Development Forum will be held in Beijing, the capital of China, with the theme of Chinese-style modernized brand building. The report of the 20th National Congress of the Communist Party of China, held in October last year, mentioned that high-quality development is the primary task of the all-round construction of a modern socialist country, the brand is an important symbol of high-quality development, and the key to a better life. Strengthening brand building is an important way to meet people’s needs. China attaches great importance to brand development and has issued policies, plans, etc. to promote brand development.
In February this year, China proposed that the foundation for promoting growth should be shifted to promoting quality and efficiency. The transformation from Chinese manufacture to Chinese composition, Chinese speed to Chinese quality, and Chinese products to Chinese brands should be promoted. With the rise of China’s independent brands, the public’s awareness of trademarks and intellectual property rights is also gradually improving, which lays the foundation for a country with quality and brand power.
According to statistics, in 2017, the number of invention patent applications in China was 1.382 million, and the number of international patent applications reached 48,800, surpassing Japan and ranking second in the world. And by the end of 2021, China contributed 408 of the world’s top 5,000 brands, with a total value of US$1.6 trillion. In recent years, under the condition of vigorously promoting technological innovation, brand building, new consumption and new business formats, more and more Chinese companies have actively transformed China from “brand big country” to “brand Heading towards a “Powerful Country”.
(Credits-China Media Group, Beijing)
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