In early April, global cruise innovator Norwegian Cruise Line (NCL) announced a collaboration with British digital artist Dominic Harris to create interactive artwork exclusively for Norwegian Viva, its new sister ship to NCL’s Norwegian Prima. .
Titled Every Wing Has a Silver Lining, featuring Harris’s iconic butterfly images, the artwork will be displayed at Norwegian Viva’s flagship Metropolitan Bar. Numerous silver-winged digital butterflies throughout the day will dynamically respond to passers-by and their movements, creating interaction with the viewer.
Every Wing Has a Silver Lining is Harris’ largest work in terms of physical dimensions – it is 52 feet long – making it one of the largest real-time digital interactive works of art that fully interact with the movements and touches of spectators and passers- by.
“We believe that art can be a transformative element of the guest experience,” said Gary Anslow, UK & Ireland Senior Sales Manager at Norwegian Cruise Line. “With the introduction of the new Prima class, we have taken the integration of art into our overall ship design to new heights. Following the successful debut of Norwegian Prima, we are delighted to introduce our guests the Norwegian Viva as well as the breathtaking work of Dominic Harris.
“We are thrilled to showcase the first interactive digital artwork at Norwegian Viva this summer,” said Sarah Hall, NCL Art Director at Norwegian Cruise Line Holdings (NCLH) Ltd. “Dominic’s creative vision behind this unique piece appealed to us from the first moment, and we knew the concept and design of the work would complement the Metropolitan Bar perfectly. I hope our guests fall under the hypnosis of Dominic’s art as much as I do.”
Dominic Harris: “As an artist, I am inspired by the idea of revealing the inner child hidden in the heart of every adult! I want my work to serve as a mirror reflecting both the outer self of the observer and my fascination with the incredible “butterfly effect” that permeates our existence. I want every viewer to feel that their interaction with Every Wing Has a Silver Lining is an uplifting dance with something huge, powerful, and truly meaningful!
Sarah Hall also added, “At NCL, we believe in the strong connection between art and travel and not only do we showcase the work of established artists, but we also support emerging artists from around the world.”
Ready to sail this summer, Norwegian Viva will present The Concourse, an impressive art exhibition on Ocean Avenue featuring six contemporary sculptures by eminent artists Kevin Box, Eric Levy and Sophie Elizabeth Thompson.
Norwegian Viva will offer passengers the most spacious accommodations of any new Modern Segment cruise ship, unique luxury dining options including Palomar and Nama, and popular entertainment such as The Rush and The Drop, the dry slides at fastest free fall on board ships. the three-level Viva Speedway.
In August 2023, Norwegian Viva will cruise the Mediterranean for the first time, calling at major southern European port cities including Lisbon in Portugal, Venice (Trieste) and Rome (Civitavecchia) in Italy, Athens ( Piraeus) in Greece. The ship will then sail to the southern Caribbean Sea port of San Juan (Puerto Rico) to provide warm climate vacations for the 2023-2024 winter season.
For more information on the company’s award-winning fleet of 18 ships or to book a cruise, contact a travel specialist or visit www.ncl.com .
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