The Russian brand Button Blue appeared 9 years ago and since the opening until today it pleases customers with children 3 years and older with affordable prices, a comfortable fit, soft fabrics and a high wear resistance.
Trade secrets
Brand motto: “Freedom of expression!”. However, parents of little fashionistas shouldn’t worry. All lines of the brand are created with such delicacy that they can satisfy both the needs of the brightest rebellious children and, at the same time, the most conservative adults. The combination of seemingly incongruous qualities allowed the company to rise to the top of the ranking of domestic enterprises producing clothes for children and adolescents.
Photo source: Button Blue press service (gulliver.ru)
Fashion designers Button Blue are lifting the lid on the brand’s success a bit. They start each new collection with the idea that it is possible and necessary to have fun in the choice of clothes and the selection of images. The main task of Button Blue is to provide pleasant emotions for children and their parents. If the former appreciate collection items with bright and original colors, as well as trendy styles, the latter invariably favor high quality and resistance to wear.
Capsule solutions for dressing children and teenagers
The company regularly pleases its fans with new collections. Four ranges are offered to the court of fashionable buyers:
Casual OutdoorStreet SportActiveBasic
The reflection of each line is so deep that within the collection you can easily choose a capsule wardrobe for every taste. Any item presented in the lines is ideally combined with other products from the collection. This allows you to pick up all the necessary sets of clothes for any occasion for a child or teenager without unnecessary nerves and spending a lot of time.
Each item from Button Blue allows you to emphasize the individuality and emphasize the facets of the character of its owner. The brand produces designer clothes for children aged three and up. Therefore, the purchase of such property allows you to smooth out the sharp corners of the famous “three-year crisis”. It is at this age that the child begins to take the first steps towards autonomy. And it is important not to dampen this impulse with the excessive authoritarianism of adults, who tell the child, even in small things, what to do.
If the parent’s goal is to raise a self-reliant member of society who is able to advocate for themselves and not take instructions from others all their life, then you can (and should) start small. For example, entrust a child with an aroused interest as an experimenter and explorer of the world to choose his own clothes. Do not be afraid of the results of this approach! With the Button Blue brand, your child will always be dressed according to current trends, as well as respecting the doctrine of color compatibility.
Photo source: Button Blue press service (gulliver.ru)
Casual exterior
The Casual Outdoor line allows you to escape from the routine and boredom of everyday life. The basis of the direction is the casual style, combining modern trends, colors and styles with an expeditionary “hiking” theme, responsible for maximum comfort. In such clothes you want to challenge the world, explore everything new and unknown, rejuvenate yourself with bright positive emotions.
street sports
The Street Sport direction is an explosive mix, made up of quasi-sporty items and casual clothing items. This line of the brand allows children and teenagers to feel on the same wavelength with the energetic rhythm of the big city. In the Street Sport line, comfort merges with fashion trends.
Asset
The Active line perfectly combines these two components of manufacturability and functionality. In any collection of objects of the Active category, high-quality membrane fabric is used. This innovative material has a high moisture resistance rate, which means that it offers protection against all types of weather (rain, snow, wind). Also created using special technologies, the fabric has dirt-repellent properties. This makes membrane things particularly desirable in children’s wardrobes.
The particularity of the membrane material lies in its vapor permeability. The release of moisture that has occurred during active movements eliminates the effect of a “wet back”. Sweat easily leaves the child’s body, without causing overheating of the skin and wet clothes. With such things, at any time of the year, parents enjoy a strong sense of calm and do not worry about the health and comfort of the child.
Basic
The Basic direction of the Button Blue brand can be called charming minimalism. This line appeals to fashionistas of all ages. Need a basic capsule wardrobe for just about any occasion? It’s easy to do with Basic. One of the main advantages of the direction is that all things from this line are combined not only with each other, but also with other product lines of the Russian company!
Photo source: Button Blue press service (gulliver.ru)
Uniform style or blue button for school
Every year, Button Blue fashion designers release an original school collection. The brand is true to itself – customers are offered complete solutions for visiting secondary educational institutions. Based on common colors in schools such as white, black, blue, cyan and gray. However, in the collections you can also find things with organic prints. So that students can express and emphasize their individuality even within the walls of the school. Such models easily fit into the canons of the school uniform, without causing complaints from the teaching staff.
Photo source: Button Blue press service (gulliver.ru)
In 2022, the company introduced a new teen clothing line Teens Line as part of the school clothing release. When creating it, all trends and nuances of teenage fashion and style are taken into account. Here you can also find popular palazzo pants, models of the most free cut, shirts with a lowered shoulder line and stylish jackets. All models of the Teens Line are presented in a range of sizes from XS to M.
Photo source: Button Blue press service (gulliver.ru)
When creating school collections, the company stays true to itself. In the foreground are positions such as style, modernity, attractiveness, functionality and durability of things. Each uniform element is created taking into account the age of future wardrobe owners.
Each collection contains all the elements of the student’s wardrobe: blouses, pants, skirts, sweaters, cardigans, sleeveless jackets, jackets, sportswear. You can list for a long time (up to golf and belts). However, it is better to familiarize yourself with the full range of school and other Button Blue collections on the company’s official website. Blue button (gulliver.ru) or in its offline stores located in different cities of Russia, as well as abroad.
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