These glasses, which caught the attention of those interested in the technical world, took several years to develop, and are the result of more than 5,000 patents, which have allowed them to benefit from specifications unprecedented in this area, according to the description provided by Apple.
Although Vision Pro was revealed in the middle of 2023, the date of its official launch in the market has not yet been determined, as Apple has only indicated that this case will take place around the year 2024, which raises questions on reason. for Apple’s inability to set a clear date and stick to it, to launch Vision Pro even if it’s in 2024.
A new innovation from Apple
Digital transformation expert Rabih Saadeh said in an interview with “Sky News Arabia Economy” that Apple’s inability to set a specific date for the launch of its new smart glasses is inevitable, and it’s still happening. In case of unprecedented product launches, like the Vision Pro glasses do not represent an upgrade of an existing product in the market, it is a new innovation from Apple.
He pointed out that when Apple announced the first iPhone in 2007, there was a five-month waiting period before the product was available in the market, just like when the first iPhone was unveiled. Apple Watch in 2014, users had to wait seven months before it hit the market.
Can’t cut the secret
Saadeh explains that one of the reasons that compel various companies to announce their innovative products months before they hit the market is their inability to maintain the confidentiality of the product when it enters the full-scale manufacturing phase, and thus Apple had two options, either announce the Vision Pro at the earliest before it enters the mass production stage, with the impossibility of setting a precise date for its launch, or let the leakers announce the glasses.
According to Saadeh, the second reason that prevents Apple from setting a date for the launch of its mixed reality glasses is the lack of preparation of the “digital infrastructure” of the glasses. Apple needs applications that support the system of operating Vision Pro other than company applications. , like FaceTime or Safari, and this question is currently not available and needs several months to become possible, indicating that from here it is possible to understand the reason why Apple announces its new glasses, when of its developer conference, as the iPhone maker now has to convince developers to create 3D applications, and it may take a period of up to 6 months at a minimum.
Complications expected during the manufacturing process
Saadeh believes that the third reason for Apple’s inability to set a launch date for the Vision Pro is due to complications or issues that may arise during large-scale eyewear manufacturing operations, such as any unexpected defects that may occur during production of the Vision Pro will cause the company to push back the set date, so Apple’s choice was to leave the launch date of its glasses open to all possibilities, until it was confirmed that the things were going well in production.
Saadeh confirms that there is no guarantee that the Vision Pro will be ready by early 2024, as it is likely that the glasses will need between 9 and 10 months to be ready. in accordance with adopted manufacturing standards. by Apple, as the Vision Pro is likely to hit the US market first, in the spring of 2024, during which time developers will intensify work on their own apps to achieve a smooth transition to the app industry 3D for mixed reality glasses.
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