Philippines: to riseThe total sales of San Miguel Beer experienced a surge of 17.2%, while the sales of the white beer brand also began to ascend.

San Miguel Brewery, the largest beer company in the domestic beer industry, said that its total sales in 2022 were 136.2 billion pesos, up 17.2% from 2021, and net profit was 22 billion pesos, up 6.4%. In December last year, the company launched its first wheat-based white beer brand, San Miguel Cerveza Blanca, as well as San Mig Hard Cel Tour, which is based on sparkling water and has an alcohol content of 5%. In addition to launching new products one after another, the company has released various limited edition beer can packaging designs. In addition, the sales volume of overseas beer business divisions in Indonesia, Thailand, etc. increased steadily, contributing to the expansion of earnings. (10th Inquirer)