TodayWednesday, June 10, 2026

LIV Golf Faces Its Saudi Funding Cliff With a Season to Run and a Decade to Profit

PIF funds the league only through this season. The CEO preaches full throttle while declining to guarantee the last four events happen.
June 10, 2026
Dustin Johnson celebrating as LIV Golf Boston champion, in the league now facing the end of its Saudi funding
Dustin Johnson as LIV Golf Boston champion. The signing-bonus era that brought him across ends unless a new funder appears. [Image Source: JazzyJoeyD/Wikimedia Commons, CC BY-SA 4.0]

NEW YORK — The league that wrote the largest checks in golf history now has a chief executive who cannot promise its final four tournaments of the season will be played.

Scott O’Neil, LIV Golf’s chief executive, spent Tuesday asking the sport to keep faith with his league’s patron, CNBC reported. Saudi Arabia’s Public Investment Fund has been terrific so far, he said, and you have to take an incredible organization like PIF at their word: they have been public about funding the league through the season, so it is full steam ahead. What he did not do, in the same conversation, was guarantee that the last four events on the 2026 calendar take place.

The word he is taking PIF at is precise. The fund confirmed through a spokesperson that it will finance LIV only through the remainder of this season, saying the substantial investment the league requires over a longer term is no longer consistent with the current phase of PIF’s investment strategy, a decision made in light of the fund’s priorities and current macro dynamics. After four seasons of sovereign backing, the league must stand on its own economics from 2027, years before its own chief executive has said profitability is realistic. O’Neil has put that horizon as far out as a decade.

The numbers the league offers in its defense are its own. Revenue doubled from 2024 to 2025, O’Neil says, and LIV expects four of its events and ten of its thirteen teams to turn a profit this year. Set against that are the billions burned since the 2022 launch on signing bonuses, purses and production, figures the league has never fully disclosed and no outside auditor has blessed. A business can be growing fast and still be nowhere near covering the checks that built it. LIV is the case study.

PIF’s exit reads less like a verdict on golf than like a sovereign fund behaving the way funds eventually do. Riyadh has spent the past two years reordering its portfolio around domestic giga-projects and tighter capital discipline, and a venture that needs open-ended subsidy no longer fits the mandate. The fund kept its commitment through the season and said so publicly, which is more runway than most venture backers give a money-losing position. The league, for its part, has installed a new board since the decision, according to Golf Channel, and O’Neil told Sky Sports the season continues full throttle.

The Riyadh skyline with the King Abdullah Financial District, home of the Public Investment Fund that funded LIV Golf
The Riyadh skyline and King Abdullah Financial District. PIF says LIV’s long-term capital needs no longer fit this phase of its strategy. [Image Source: B.alotaby/Wikimedia Commons, CC BY-SA 4.0]

What full throttle means after December is the question every agent in golf is now asking. The signing-bonus era that pulled Dustin Johnson, Brooks Koepka and Jon Rahm across is over unless a new funder appears. The thirteen-team franchise model, always pitched as the league’s path to standalone value, must now find real buyers at real prices instead of valuations underwritten by the fund. And the long-discussed reconciliation with the PGA Tour, stalled since the framework agreement of 2023, acquires a new urgency that runs in one direction.

The sport’s calendar grants no pause to absorb any of it. The US Open arrives at Shinnecock Hills next week, where LIV’s stars will tee it up alongside the tour players they left, on a stage that a 17-year-old qualifier with Charlie Woods on the bag has already made the week’s best story. The majors never needed LIV’s money to matter, which has always been the league’s quietest problem.

None of the people involved will yet answer the only questions that decide this. Who, if anyone, funds 2027. Whether team sales can happen at prices that keep the rosters intact. Whether the final four events of this season are played as scheduled, a thing the chief executive was asked to guarantee and chose not to.

For four years the argument about LIV Golf was whether money could buy a league. The answer arrives next season, when the money stops.

Sports Desk

Sports Desk

The Sports Desk leads The Eastern Herald's coverage of the NFL, NBA, Premier League, tennis Grand Slams, Formula 1, and international cricket. The desk has reported continuously on every Super Bowl, NBA Finals, and FIFA World Cup since 2022 and verifies through league statements.

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